Social Media Advertising
Utilize the power of Facebook and Instagram advertising to drive awareness, land sales, and increase brand loyalty. Social Media Advertising is a great way to grow your business. Depending on your business type and business goals, social media marketing could help you through different campaigns.
inxby specializes in brand awareness, sales, and brand loyalty campaigns. The type of campaign you choose will depend on several factors, which we will cover during our discover call and subsequent meetings.
You have enough on your plate as a business owner, let us take care of your social media advertising so you can reach your next business goals.
Campaign Types
Regardless if you’re a brand new business or if you’ve been around for decades, brand awareness is an essential step in the sales/marketing funnel. This Top Of Funnel (TOF) campaign puts your business into the eyes of new prospective customers, by introducing your company, products, services, and more. The goal here is not to necessarily make a sale, but to get a new audience to see you and stay in their mind.
Once your audience knows who you are through a brand awareness campaign, they will be more likely to purchase from you. Customers don’t often buy from company’s they don’t know, so if you spend all your energy trying to drive sales before brand awareness, your campaign may not be as successful. this Middle of Funnel (MOF) campaign is designed to target your known audience, teach them more about your product or service, hook them in with the benefits that your product or service offers, and then drives your audience to become a customer.
Many companies can easily create brand awareness and drive sales, but the real challenge comes with brand loyalty. So you’ve got a sale. Congratulations! Now, do you want this customer to return to your store again? Most business owners agree that their best sales come from repeat business. If you aren’t implementing a brand loyalty campaign into your sales/marketing efforts, you could be losing out on a huge chunk of revenue. This Bottom of Funnel (BOF) campaign is a retention campaign, targeting your past customers to keep your company top of mind so they are more likely to come back to make another purchase.
*Meta Ad Manager must be set up prior to inxby Marketing providing services to Client. This includes but is not limited to: Proper pixels on Client website, and full billing information linked with Meta Ads account. Clients without these items set up may be subjected to a Set Up Fee.
Ready to take the next step? Or maybe you don’t know which campaign will be best for your business goals. Rest assured, we’re here to help! During our discovery call, we want to get to know you, your business, and your goals. We tailor every single campaign for your specific goals, ensuring you get the best results to help you reach your goals. Schedule a free discovery call today to see what we can do for you!